How important is the initial start-up cost (price point) of an online or home based business opportunity? This is a very delicate subject that is often not credited with enough significance. Hitting the right ?sweet spot? with start-up costs can literally make or break your success in the online entrepreneurial world. Call it what you want ? ?price point?, ?start-up cost?, ?price threshold? (the initial fee to get registered and started in an online opportunity), but it is crucial that this amount is not priced too low, or too high.

Most people who join high ticket business opportunities ($2,000 to $10,000) are not told about the high cost of making each sale (the average cost of acquiring a new customer). Advertising is your most significant ongoing investment. Online beginners hear that an opportunity is? $3,500 (for example) and forget that this amount will only get them started. What about advertising? What about ongoing maintenance fees? (turn-key websites, accounting and training services, etc.) For an opportunity with a flat start-up cost of $3,500, your average cost per sale can range from $1,000 to $4,000. Why you ask? Because, as mentioned above, businesses with higher price points narrow your field of prospects dramatically, so you must advertise more to adjust for the waste, or pay significantly higher rates for upper income prospects

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