| Discussion over at Startupnation is about many small business websites which seem specifically designed to look like billboards. Avoid this trap. ?People go online for information,? says says Maria Veloso, director of Web Copywriting University. ?That?s why they call it the information superhighway.? Your site should provide help, not hype, with the feel of editorial, not advertising. Nick Usborne, an e-commerce veteran and author of several books on copywriting, says internet copywriting requires a different approach, a different voice and a different attitude from the offline world. Don?t view your website as just another marketing channel. It?s more than that, says Usborne. Website visitors consider themselves active participants in a shared online experience. |
 |
Posted May 27, 2007
