| When Google looks at any placement, it looks at relevancy (perceived relevancy in this case) as discussed in previous Marketing Insight ezines. The reason you have gotten this message is that Google feels that your ad does not relate to the keyword - so it de-activates that keyword. What this message is also saying is that, if you don?t know how to use Google Adwords, you should be paying 5 times more than necessary. So what do you do? |
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