| With more women becoming homeowners they would naturally be a growing segment of the overall home renovation market. Notice how home improvement manufacturers have shifted much of their advertising to women, with ads and marketing specifically targeting them. “I don’t think women should have to blend in and pretend. We’re different. We’re colourful,” she reasons. Most new entrepreneurs aren’t lucky enough to have their product catch the eye of Home Depot Canada president Annette Verschuren. McTasney actually got face time with her to pitch her idea and followed up by cleverly delivering the boots in Verschuren’s size to her office in a galvanized tub with flowers and cupcakes. |
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Posted August 21, 2007
