Home-Based Businesses Offer Significant Tech-Purchasing Power

Home-Based Business For Dummies (For Dummies (Business & Personal Finance))

This perception of home based businesses has been quickly changing as the work at home movement has spread into more-and-more industries. As the U.S. economy is facing a possible recession, the silver lining for tech vendors may come from the purchasing power of U.S. home-based businesses.

The home-based business is rapidly becoming a significant sector that vendors need to embrace. More people may look to operating a home-based business as a means to supplement their income or fulfill personal aspirations.

According to a recent study, the average U.S. home business owner is highly educated, with over 3 in 5 having at least a college undergraduate degree. These individuals tend to be in their late forties and have been in business for about seven years. More than four in ten mentioned that their work from home enterprise attributed to more than half of their total annual household income.

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